The nation has gone all domestic
as the trend for home baking explodes in kitchens around Britain. It all
started a few years ago when the American cupcake went global, thanks to its
fashionable influence in New York. Its popularity spread across the pond and
baking fans started to whip up a storm in the kitchen producing colourful and
deliciously sweet creations.
However, like all fashion trends,
the world of baking has moved on from the cupcake as Britain’s bakers become
patriotic to their culinary roots. British classics have never tasted so good,
with the return of the Treacle Tart, Victoria Sponge and Lemon Drizzle. This
change of heart in baking has stemmed from the popularity of the BBC’s The
Great British Bake Off, which inspired the nation to dust down their mixers and
get back into ‘home’ baking, quite literally! Even the TV programme’s presenter
Mary Berry, the iconic British Baker, has become a household name again thanks
to her cookery tips and classic recipes during the series. Co-presenter Paul
Hollywood has also challenged the traditional role of baking, by encouraging
more male bakers into the kitchen.
There has also been a change in
the way that the nation is baking; forget packet mixes and ready-made bases,
the nation is baking from scratch. So much so that the high street supermarkets
are widening their baking aisles and market research has shown that only the
finest ingredients will do for savvy baking shoppers. The nation is also
turning to the shelves for inspiring recipe books, as bakers yearn to
rediscover or re-invent old favourites.
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